The site was the focus for social distribution of new video content under the new album ‘Heligoland’, and averages around 20%-30% return traffic referral from automated and user generated tweets on Twitter, proving its virality and value.

This created a dynamic and engaging experience, where users log in to the ‘Tweatre’ with their Twitter accounts, navigate the content, and can directly ‘tweet’ about each video from within the platform.

This sentiment driven activity falls in line with the nature and intention of the films, directors and music itself – to spark emotion, passion and thought within viewer’s minds, and provoke a response, one which they can express through a tweet to a global audience. This creation of conversation through social channels is the key directive element of the campaign – Lucid Labs

With the launch of @anywhere a couple of months ago, development of platforms like this has become slightly easier, and although a private Auth is required to lock in the videos, the direct tweeting from them is best done with the Tweet Box @anywhere script now. Hopefully i’ll get to explore a bit more with this in another instance soon to further value the concept.

Hadouken Official website / web properties (www.hadouken.com).

Element:

Visual/Design/Development

Description:

Visual approach and WordPress development of Hadouken.com website, including custom ‘Live’ date category archiving.

Take That, Twitter/Facebook platform (www.polydor.com/takethatvote)

Element:

Visual approach & design

Description:

Worked in development partnership to deliver a Take That vote platform for their new live album ‘The Circus’; users could preview the track then login with either their Twitter or Facebook accounts and vote for their favourite. These results were then published to their associated account feeds.