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Good Food Channel: Valentine Warner Facebook Competition

A Facebook and Google+ Hangout competition for Good Food TV
Date

August 07, 2013

Category
Apps, Crush, Facebook, Project Management, Social Media
Tags
competition, facebook, good food channel, google plus, hangout, valentine warner
About This Project

The Good Food Channel (UKTV) wanted a way to launch their new show ‘Valentine Warner Eats Scandinavia’ through Facebook and Google+. We created a Facebook app competition where fans signed up and voted which dish they wanted Valentine to cook live on a Google+ hangout. Additionally by signing up they entered in to a competition to win one of 3 places in a live cook-along with Valentine via the Google+ hangout, which was also streamed on the app.

The hangout is a first for the channel and the UKTV network. It's an innovative way in which to engage with the 27,013 Twitter followers, 28,070 likes on Facebook and the 9,116 Google + followers Good Food has amassed. It is an excellent opportunity for new viewers to find the channel and levy interest in our upcoming series, Valentine Warner Eats Scandinavia.
–¬†General Manager of Good Food, Clare Laycock