August 07, 2013
The Good Food Channel (UKTV) wanted a way to launch their new show ‘Valentine Warner Eats Scandinavia’ through Facebook and Google+. We created a Facebook app competition where fans signed up and voted which dish they wanted Valentine to cook live on a Google+ hangout. Additionally by signing up they entered in to a competition to win one of 3 places in a live cook-along with Valentine via the Google+ hangout, which was also streamed on the app.
– General Manager of Good Food, Clare Laycock
The hangout is a first for the channel and the UKTV network. It's an innovative way in which to engage with the 27,013 Twitter followers, 28,070 likes on Facebook and the 9,116 Google + followers Good Food has amassed. It is an excellent opportunity for new viewers to find the channel and levy interest in our upcoming series, Valentine Warner Eats Scandinavia.