June 10, 2013
For the release of Lost Planet 3, Capcom wanted to capture the theme of extreme survival. We created a Facebook application which challenged fans of the game to test their survivability against some of the best real world survival stories of our time
We used Facebook to gather data from user’s profiles to assess their survival probability, as well as present a series of questions on scenarios and lifestyle to give them a final survival score.
They could then compare their survivor score with friends and challenge others to take the test.
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