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I am an enthusiastic digital marketer with experience in digital strategy, social media and web product in entertainment and lifestyle industries; currently looking for new work opportunities.

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Jez Hughes | Lost Planet 3: Facebook App
An enthusiastic digital marketer with experience in Digital Strategy, Social Media and web product in entertainment and lifestyle industries.
jez hughes, digital marketing, capcom, resident evil
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Lost Planet 3: Facebook App

An interactive Facebook application for Capcom's game release for Lost Planet 3
Design + Developer

Staak

Date

June 10, 2013

Category
Apps, Crush, Facebook, Social Media
Tags
capcom, facebook app, gaming, lost planet 3
About This Project

For the release of Lost Planet 3, Capcom wanted to capture the theme of extreme survival. We created a Facebook application which challenged fans of the game to test their survivability against some of the best real world survival stories of our time

We used Facebook to gather data from user’s profiles to assess their survival probability, as well as present a series of questions on scenarios and lifestyle to give them a final survival score.

They could then compare their survivor score with friends and challenge others to take the test.

 

Technologies

 

Facebook API

Google Analytics/Event Tracking